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Salamiya Logo and Brand Visual Identity Design
Salamiya Logo and Brand Visual Identity Design
Salamiya Logo and Brand Visual Identity Design

The visual identity design for the Salamiya brand includes logo design, visual identity patterns, stationery, and other related materials. The reason behind naming this brand "Salamiya" is that the word "Salam" represents the first interaction between people. The brand's goal is to foster peace and friendship among Muslims worldwide, beginning with a simple greeting. The logo and pattern of this brand feature a hand, symbolizing a handshake and greeting, as well as a bird, which represents peace.

logo stamp

Salamiya Logo and Brand Visual Identity Design

clear spaces

Salamiya Logo and Brand Visual Identity Design

Salamiya Brand Strategy and Narrative

1. Why are we here?

To make impactful investments that foster development in education and other sectors in Muslim countries, supporting growth and social progress.

2. What do we do and how do we do it?

We are an investment holding company that strategically invests in schools and educational initiatives. By providing financial support and resources, we empower communities, prioritizing growth through education.

3. What makes us different?

Our focus on sustainable, socially responsible investments sets us apart. By supporting education in Muslim countries, we foster long-term societal growth while adhering to our values of integrity and positive impact.

4. Who are we here for?

We serve communities, governments, and institutions in Muslim-majority regions that require investment to enhance education, build infrastructure, and improve access to quality learning.

5. What do we value the most?

  • Social Responsibility: Investing in initiatives that uplift communities.
  • Education: Empowering future generations through quality education.
  • Integrity: Operating with honesty and transparency in all our dealings.
  • Sustainability: Ensuring our investments create long-lasting benefits.

6. What's our personality?

Professional, forward-thinking, and socially conscious. We aim to positively impact communities through responsible investments and transparent decision-making.

Brand Identity Elements

  • Logo Design: A sophisticated, minimal design that symbolizes growth and progress, incorporating elements of stability and innovation.
  • Color Palette: Soft, neutral tones with strong accents, symbolizing balance between social responsibility and growth.
  • Typography: Modern, clean fonts that convey professionalism and trust.
  • Visual Elements: Abstract representations of growth, unity, and development, inspired by education and progress.

Brand Vision

To be a leading investment holding company that drives sustainable growth and development in Muslim-majority countries through strategic investments in education.

Brand Mission

To support and invest in projects, particularly educational institutions, that create lasting social and economic benefits, fostering growth, stability, and empowerment.

Brand Positioning

Positioned as a socially responsible investment holding firm, Salamiya is dedicated to fostering progress in Muslim-majority regions through education-focused investments.

Brand Tagline/Slogan

"Investing in Tomorrow’s Leaders."

Brand Messaging

We believe in the power of education to transform societies. Our investments focus on creating sustainable, impactful opportunities for growth in Muslim-majority countries, ensuring future generations are equipped with the tools they need to succeed.

Brand Voice

Confident, visionary, and committed to positive change. We communicate with a tone that reflects our dedication to responsible investment and the empowerment of future generations.

Brand Story

Salamiya was founded with the goal of making a difference through strategic, impactful investments. With a primary focus on education, we have invested in schools across Muslim-majority countries, believing that a well-educated population is key to long-term societal progress. Through our initiatives, we aim to create opportunities for growth and development that benefit entire communities.

Brand Goals

  • Expand our investments in educational projects across Muslim-majority regions.
  • Build partnerships with governments and institutions to foster sustainable development.
  • Create a lasting impact on communities by ensuring our investments lead to tangible social and economic progress.

Brand Applications

  • Corporate Stationery: Simple, professional designs that reflect stability and growth.
  • Digital Platforms: A clean, informative website showcasing our investments and their social impact.
  • Marketing Materials: Brochures and reports that highlight our focus on education and community development.

Brand Guidelines

  • Logo Usage: Ensure the logo conveys professionalism and trust.
  • Color Codes: Neutral colors with strong accents, symbolizing growth and stability.
  • Typography Standards: Clean, modern fonts for clear and consistent communication.
  • Imagery Style: Images and graphics that represent education, development, and community growth.

Brand Touchpoints

  • Client Meetings and Presentations: Engaging and transparent, focusing on our impact in education.
  • Events and Conferences: Showcasing our role as a responsible investor in global development initiatives.
  • Publications and Thought Leadership: Publishing articles and reports on the benefits of investment in education and sustainable development.

Brand Equity

By consistently delivering on our promises of responsible investment and social impact, Salamiya aims to:

  • Build strong relationships with local governments and educational institutions.
  • Gain recognition as a leading socially responsible investment holding company.
  • Attract investors and partners who align with our values and goals.

Brand Monitoring and Evaluation

We measure our success through:

  • Client Feedback: Gathering insights on the social impact of our investments.
  • Market Trends: Staying informed on opportunities for sustainable growth in education and development.
  • Internal Reviews: Ensuring all investments align with our values and long-term goals.

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  • Creative expertise across a wide range of design services.
  • Transparent and instant pricing with the INSTANT QUOTE tool.
  • Competitive prices relative to the outstanding creativity and design quality.
  • Flexible collaboration plans: 
    • Standard Clients plan
    • weemind+ plan (Project-based model/Subscription model)
  • High-quality, efficient, and cost-effective solutions.
  • Reliable and timely delivery for every project.
  • And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

Our service includes the design of the following items as per the client's preferences and project requirements:

  • Logo
  • Visual Identity Patterns
  • Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
  • Website Homepage Graphic
  • Brand Visual Identity Guidebook
  • Stamp
  • Binder
  • Folder
  • Social Media Template (Instagram - LinkedIn - Facebook Cover)
  • Vehicle Wrap
  • Flag
  • Shopping Bag
  • Personnel Uniform

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

  • Instant Quote: Select your required services to receive a clear, upfront quote - right away!
  • Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
  • Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects. 

For specific timelines, have a look at our General Terms and Conditions.

  • Advance Payment: 50% of the total invoice is required to initiate the project.
  • Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.
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