Anousheh brand strategy and narrative

1. Why are we here?

To celebrate and preserve cultural heritage by offering luxurious, handcrafted traditional goods that resonate with timeless beauty and craftsmanship.

2. What do we do and how do we do it?

We offer a curated selection of exquisite traditional handicrafts, combining intricate artistry with luxury. Our approach emphasizes quality, heritage, and exclusivity.

3. What makes us different?

Our focus on luxurious, handcrafted traditional products gives us a distinctive edge, celebrating both artistry and heritage. We blend luxury with timeless cultural significance.

4. Who are we here for?

We cater to discerning customers who appreciate cultural heritage and luxury—art collectors, cultural enthusiasts, and high-end buyers seeking unique, timeless pieces.

5. What do we value the most?

• Cultural Preservation: Celebrating and protecting heritage.
• Artistry: Elevating craftsmanship.
• Luxury: Delivering exceptional, high-end products.
• Exclusivity: Offering unique, one-of-a-kind pieces.

6. What's our personality?

Sophisticated, elegant, and timeless—capturing both heritage and luxury in a graceful, refined manner.

Brand Vision

To be the foremost purveyor of luxurious traditional handicrafts, immortalizing culture through craftsmanship.

Brand Mission

To offer the highest quality handcrafted items that preserve cultural heritage while embodying luxury and exclusivity.

Brand Positioning

Positioned as the go-to brand for luxurious, handcrafted traditional products that merge cultural significance with timeless appeal.

Brand Tagline/Slogan

“Crafting Immortality.”

Brand Messaging

Our products carry the soul of cultural heritage, merging luxury with the mastery of artisans across generations.

Brand Voice

Elegant, refined, and steeped in cultural wisdom, always highlighting luxury and tradition.

Brand Story

Anousheh was founded to preserve cultural artistry through luxury goods. We offer meticulously crafted pieces that represent the rich traditions of generations past, ensuring their legacy continues.

Brand Goals :

• Preserve and promote traditional craftsmanship globally.
• Build a loyal clientele that values cultural and artistic heritage.
• Expand our luxury collection with a focus on exclusivity and timeless design.

Brand Applications

Consistent branding across:

• Corporate Stationery: Elegant, gold-accented business cards, letterheads, etc.
• Digital Platforms: A sophisticated, culturally rich website and digital presence.
• Marketing Materials: Brochures and visuals that emphasize the fusion of heritage and luxury.

Brand Guidelines

• Logo Usage: Guidelines on the prominence of the infinity motif.
• Color Codes: Deep shades of blue, gold, and black to signify luxury and tradition.
• Typography Standards: Elegant serif fonts with heritage-inspired accents.

Brand Touchpoints

• Client Interactions: Exclusive, tailored experiences for high-end clientele.
• Cultural Events and Exhibitions: Showcasing collections at heritage-related events.
• Publications and Thought Leadership: Content celebrating cultural preservation through craftsmanship.

Brand Equity

• Client Loyalty: Attracting collectors and enthusiasts who value heritage and luxury.
• Industry Recognition: Garnering acclaim for cultural preservation through luxury craftsmanship.
• Employee Pride: Crafting each item with respect for heritage.

Brand Monitoring and Evaluation

• Client Feedback: Understanding customer appreciation for heritage and luxury.
• Market Analysis: Tracking trends in luxury and handcrafted goods.
• Internal Reviews: Ensuring consistency and quality across all touchpoints.