Vesta Company, Logo and Brand Visual Identity

weemind.design Logo & Brand Identity Portfolio

The visual identity design for the VESTA brand includes logo design, pattern design, stationery set design, website design, certificate and warranty design, website graphics design, and catalog design, all created by weemind.design. Over time, we have also completed many additional projects for this brand, such as designing advertising billboards, exhibition booths, pop-ups and stands, promotional gifts, uniforms for staff and exhibitions, interior decoration, and vehicle wraps. This company specializes in producing laboratory test kits and selling medical diagnostic laboratory equipment. The concept behind the logo and pattern design of this brand's visual identity is inspired by DNA strands. To view the designs created for this exciting project, click on the image above.

logo stamp

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Vesta Company Brand Strategy and Narrative

1. Why are we here?

To revolutionize medical diagnostics by providing cutting-edge laboratory test kits and equipment that enhance healthcare efficiency and outcomes.

2. What do we do and how do we do it?

We develop advanced diagnostic tools and laboratory equipment, ensuring precision and reliability. Through rigorous R&D and collaboration with healthcare providers, we deliver high-quality products that meet the evolving needs of modern laboratories.

3. What makes us different?

Our unique combination of technology and DNA-inspired designs symbolizes precision in diagnostics. We merge aesthetic appeal with functionality, offering products that enhance both laboratory efficiency and visual brand presence.

4. Who are we here for?

We serve hospitals, diagnostic labs, medical professionals, and research institutions that demand high-quality, reliable equipment for accurate testing.

5. What do we value the most?

Innovation: Constantly advancing diagnostics with cutting-edge solutions.
Accuracy: Ensuring the highest precision in all our products.
Trust: Building dependable relationships through reliable performance.
Design Excellence: Integrating aesthetically pleasing designs that reflect the sophistication of our technology.

6. What’s our personality?

Professional, innovative, and approachable. Vesta is a brand committed to reliability, scientific advancement, and customer satisfaction, with a modern, clean visual identity.

Brand Identity Elements

Logo Design: A stylized symbol inspired by DNA, representing precision in medical diagnostics.
Color Palette: Clean, clinical colors like blue and white, conveying trust and scientific integrity.
Typography: Modern sans-serif fonts, emphasizing clarity and professionalism.
Visual Elements: DNA-inspired patterns, symbolizing Vesta's focus on scientific and medical advancement.

Brand Vision

To lead the medical diagnostics industry with innovative, reliable solutions that empower healthcare providers worldwide.

Brand Mission

To develop and deliver top-tier diagnostic equipment and kits that ensure accuracy, enhance healthcare services, and improve patient outcomes.

Brand Positioning

Positioned as the premium choice for precision diagnostics, bridging the gap between technological innovation and healthcare needs.

Brand Tagline/Slogan

"Precision in Every Test."

Brand Messaging

We believe in diagnostics that make a difference. Our tools ensure accuracy, reliability, and innovation in every healthcare setting.

Brand Voice

Confident, scientific, and customer-oriented. We communicate with authority but remain accessible to our audience.

Brand Story

Vesta was founded to meet the growing need for advanced, reliable diagnostics in healthcare. With a focus on precision, we have developed a reputation for excellence through our DNA-inspired designs, symbolizing our commitment to accurate, cutting-edge medical solutions.

Brand Goals

Innovate and develop diagnostic solutions that set industry standards.
Expand global reach while maintaining trusted relationships with clients.
Lead in both design and functionality in the medical diagnostics sector.

Brand Applications

Corporate Stationery: Clean, DNA-inspired designs on business cards, letterheads, and envelopes.
Digital Platforms: User-friendly website showcasing products, services, and scientific achievements.
Marketing Materials: High-quality brochures, presentations, and exhibitions that reinforce brand authority and precision.

Brand Guidelines

Logo Usage: Ensure proper spacing, sizing, and context for the DNA-inspired logo.
Color Codes: Exact specifications for the brand’s clinical color palette.
Typography Standards: Sans-serif fonts to maintain consistency and professionalism.
Imagery Style: Use visuals that emphasize healthcare, precision, and innovation.

Brand Touchpoints

Client Interactions: Personal, professional communications with healthcare institutions and labs.
Conferences and Events: Exhibitions showcasing innovative diagnostics and equipment.
Publications and Thought Leadership: Research papers and case studies showcasing product effectiveness and technological advancement.

Brand Equity

Building trust through consistent accuracy and innovation, ensuring repeat business, strong industry reputation, and employee satisfaction.

Brand Monitoring and Evaluation

Client Feedback: Regular surveys to ensure customer satisfaction.
Market Trends: Keeping ahead of advancements in medical diagnostics.
Internal Reviews: Ensuring the entire team is aligned with the brand’s goals and values.

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Why weemind.design?

Creative expertise across a wide range of design services.
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Competitive prices relative to the outstanding creativity and design quality.
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High-quality, efficient, and cost-effective solutions.
Reliable and timely delivery for every project.
And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

What is included in the Brand Visual Identity Design service?

Our service includes the design of the following items as per the client's preferences and project requirements:

Logo
Visual Identity Patterns
Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
Website Homepage Graphic
Brand Visual Identity Guidebook
Stamp
Binder
Folder
Social Media Template (Instagram - LinkedIn - Facebook Cover)
Vehicle Wrap
Flag
Shopping Bag
Personnel Uniform

How do I get started with my design project? How does the design process work?

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

Instant Quote: Select your required services to receive a clear, upfront quote - right away!
Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

How long does the design process take?

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects.

For specific timelines, have a look at our General Terms and Conditions.

What are the payment terms?

Advance Payment: 50% of the total invoice is required to initiate the project.
Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.

Do you offer discounts on your services?

Yes, we provide two types of discounts:

Bundle Discount: When you choose one of our design bundles, you receive a discount of 10%, 15%, or 20%, depending on the bundle. This offers comprehensive solutions at a reduced rate compared to purchasing individual services. Additionally, if you add any services to a bundle, you'll receive the same bundle discount on the added services.
Tiered Discount: For larger projects or ongoing collaborations, we offer tiered discounts based on the scope and volume of services. The more you invest, the greater the discount you receive.

For more details, visit our Services page.

Can I request revisions?

Yes, you can provide feedback and request changes to the 3 initial drafts.

What happens if none of the drafts are aligned with my taste? Is there a Money Back policy?

If none of the 3 drafts align with your taste, we provide a fourth draft at no additional cost. If this also doesn’t meet your expectations, the project will be terminated, and your advance payment will be fully refunded under our Money Back Policy.

For more details, refer to our General Terms and Conditions.

What file formats will I receive?

Final designs are delivered in their original source formats, allowing full customization and compatibility with various applications.

How do you ensure the design aligns with my brand?

Our design brief captures details like your brand’s mission, values, target audience, and aesthetic preferences. This ensures the visual identity reflects your brand’s essence and goals. To understand how we tailor designs, refer to the Brand Visual Identity Design Brief.

What happens if I need the project completed faster?

We offer an expedited timeline option at an additional cost, subject to availability and agreement. For more information, see the General Terms and Conditions.

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