packaging brief

packaging

brief

product information

product name

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product description

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Product Variants

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target audience

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(e.g., children, teenagers, adults, business professionals, or the whole brand target audience)

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(e.g., age, gender, income level, education, occupation, location, lifestyle, values, interests)

Competitive Landscape

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brand Identity

Brand Name

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brand guidelines

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Packaging Type and Materials

packaging type

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material preferences

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(e.g., cardboard, plastic, glass, eco-friendly materials)

sustainability requirements

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design elements

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color scheme

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typography

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Imagery and Graphics

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Product Information on Packaging

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(e.g., ingredients, barcode, nutritional facts, product weight/volume, usage instructions, safety warnings, expiry date, etc.)

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(e.g., brand story, certifications, social media handles, QR Codes)

Structural Details

Packaging Dimensions

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Die Cut Template

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Structural Features

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Reference Samples (Inspirational)

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encryption code

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