character & mascot brief

character

& mascot brief

project overview

objective

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Here is a list of purposes for a brand character or mascot:

  • Brand Representation: To serve as the face of the brand, embodying its values and personality.
  • Advertising Campaigns: To be the central figure in advertising campaigns across different media platforms.
  • Packaging: To be featured on product packaging, making it more appealing and recognizable on shelves.
  • Mascot for Kids: To appeal to children in various contexts, such as toys, educational programs, or family-oriented brands.
  • Product Promotion: To promote specific products or product lines, enhancing recall and recognition.
  • Event Mascot: To represent a specific event, such as a sports tournament, festival, or company event.
  • Educational Tool: To engage audiences in learning activities, explaining concepts, or delivering educational content.
  • Entertainment: To entertain audiences in various media, such as cartoons, games, or live performances.
  • Customer Interaction: To interact with customers online (e.g., chatbots, social media) or in physical spaces (e.g., in-store mascots).
  • Corporate Social Responsibility (CSR): To represent the brand’s commitment to social or environmental causes, promoting CSR initiatives.
  • Cultural or Regional Representation: To resonate with specific cultural or regional audiences, reflecting local values and traditions.
  • Health and Wellness Campaigns: To promote healthy living, fitness programs, or wellness initiatives.
  • Mascot for Charitable Campaigns: To represent charitable initiatives, encouraging donations and volunteer efforts.
  • Environmental Advocacy: To advocate for environmental causes, aligning with sustainability efforts.

 

target audience

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(e.g., children, teenagers, adults, business professionals, or the whole brand target audience)

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(e.g., age, gender, income level, education, occupation, location, lifestyle, values, interests)

character personality

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Here is a list you can choose from or simply describe your desired character personality if it is not completely aligned with your brand personality. 

Trustworthy - "Dependable and reliable, always keeping promises."

Innovative - "Cutting-edge and forward-thinking, always bringing new ideas."

Friendly - "Warm and welcoming, making everyone feel at ease."

Professional - "Polished and competent, dedicated to high standards."

Creative - "Imaginative and original, constantly thinking outside the box."

Adventurous - "Daring and explorative, embracing new experiences."

Energetic - "Vibrant and lively, always full of enthusiasm."

Reliable - "Consistent and dependable, always delivering as promised."

Playful - "Fun and light-hearted, adding joy and amusement."

Heroic - "Courageous, confident, strong, standing up for what’s right, and unafraid to take risks."

Traditional - "Classic and time-honored, valuing heritage and customs."

Minimalist - "Simple and clean, focusing on essentials with no excess."

Luxurious - "High-end and exclusive, offering premium quality and elegance."

Affordable - "Cost-effective and budget-friendly, providing value for money."

Eco-conscious - "Environmentally aware and sustainable, committed to green practices."

Dynamic - "Adaptable and proactive, responding quickly to change."

Authentic - "Genuine and real, staying true to core values and identity."

Inclusive - "Welcoming and diverse, embracing all individuals and perspectives."

Character/Mascot Details

type of character

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character features

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Color Scheme

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Backstory and Key phrase

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Reference Samples (Inspirations)

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Special Requirements

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encryption code

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