Lazy Mattress Logo and Brand Visual Identity

weemind.design Logo & Brand Identity Portfolio

The visual identity design for the LAZY sleep products brand includes not only the logo design, pattern design, stationery set design, packaging design, and warranty card design, but also the character design, all created by weemind.design. The logo design features a smile and closed eyelids within the letter "y," symbolizing a peaceful and restful sleep. Additionally, the brand character is designed as a sloth, which ties into the brand name. However, unlike other sloths, this brand character is very athletic and energetic. This is because of the comfortable sleep it gets, which has transformed its lifestyle. To view the character design and other exceptional and top-tier designs created for this project, click on the image above.

logo stamp

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Lazy Mattress Brand Strategy and Narrative

1. Why are we here?

To provide the ultimate sleep experience through thoughtfully designed, comfortable, and high-quality sleep products that promote well-being and restfulness.

2. What do we do and how do we do it?

We create premium sleep solutions, including mattresses and bedding, by blending ergonomic designs with the best materials. Our focus is on improving sleep quality through innovation and a customer-centric approach.

3. What makes us different?

Our brand combines comfort and performance, symbolized by our playful sloth mascot—a creature renowned for rest, but with a twist of energy due to great sleep. This represents how our products transform sleep and, by extension, lifestyles.

4. Who are we here for?

We serve individuals and families seeking high-quality, affordable, and comfortable mattresses that enhance their sleep experience. Our ideal customers value both rest and the impact it has on their overall health.

5. What do we value the most?

Comfort: Offering exceptional sleep products that prioritize rest and relaxation.
Simplicity: Streamlined buying and sleeping experience.
Quality: High standards in design, material, and production.
Innovation: Constantly enhancing products with the latest sleep science insights.

6. What's our personality?

Casual, friendly, and relatable. Lazy Mattress is approachable, fun, yet trustworthy—always focusing on making restful sleep accessible to all.

Brand Identity Elements

Logo Design: A fun, yet simple design incorporating a sloth and closed eyelids to represent relaxation and restfulness.
Color Palette: Soothing blues and earth tones, reflecting calmness and natural comfort.
Typography: Clean, modern fonts that balance between casual and professional.
Visual Elements: A playful character—a sloth with a burst of energy after restful sleep.

Additional Elements

Brand Vision

To become a leader in sleep innovation, known for revolutionizing sleep quality and well-being through thoughtfully crafted products.

Brand Mission

To improve people's lives by offering exceptional sleep products that deliver comfort, rest, and rejuvenation.

Brand Positioning

Positioned as the go-to brand for accessible, high-quality sleep products that balance comfort and innovation.

Brand Tagline/Slogan

"Sleep Better, Live Better."

Brand Messaging

We believe in sleep solutions that go beyond comfort, helping people live better lives through high-quality rest.

Brand Voice

Friendly, relaxed, and informative. We engage our audience with playful, approachable tones while providing valuable insights on sleep.

Brand Story

Lazy Mattress was founded to offer a fresh take on sleep. We believed that everyone deserves quality sleep products at an affordable price, with no compromise on comfort or performance. Our sloth mascot perfectly captures the spirit of our brand: rest, but be energized by it.

Brand Goals

Become a household name in the sleep industry.
Expand product lines with innovative sleep solutions.
Ensure every customer feels the difference in their sleep quality.

Brand Applications

Corporate Stationery: Business cards, letterheads, and packaging reflecting our casual yet high-quality brand.
Digital Platforms: An intuitive, user-friendly website and active social media profiles that reflect our fun, approachable vibe.
Marketing Materials: Sleep guides, brochures, and digital ads that blend science, comfort, and fun.

Brand Guidelines

Logo Usage: Consistent use of the sloth logo with clear spacing rules.
Color Codes: Specific codes for our relaxing, nature-inspired palette.
Typography Standards: Approved clean, legible fonts that align with the brand’s relaxed tone.
Imagery Style: Use of soft, calming visuals with playful sloth elements.

Brand Touchpoints

Customer Interactions: Friendly, efficient customer service that reflects our laid-back approach to sleep.
Social Media & Events: Engaging sleep tips and content delivered through relaxed, personable platforms.
Educational Content: Thought leadership on sleep health through blogs and video content.

Brand Equity

Building a strong reputation for comfort and reliability, leading to:

Customer Loyalty: Positive word-of-mouth from satisfied sleepers.
Industry Recognition: Awards for innovation and comfort.
Employee Pride: A team that believes in the value of a good night’s sleep.

Brand Monitoring and Evaluation

Regularly assessing brand performance through:

Customer Reviews & Surveys: Understanding sleep improvements and customer satisfaction.
Sales Performance Analysis: Measuring success through repeat business and customer growth.
Market Research: Keeping pace with the latest sleep trends and innovations.

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frequently
asked questions

Why weemind.design?

Creative expertise across a wide range of design services.
Transparent and instant pricing with the INSTANT QUOTE tool.
Competitive prices relative to the outstanding creativity and design quality.
Flexible collaboration plans:
- Standard Clients plan
- weemind+ plan (Project-based model/Subscription model)
High-quality, efficient, and cost-effective solutions.
Reliable and timely delivery for every project.
And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

What is included in the Brand Visual Identity Design service?

Our service includes the design of the following items as per the client's preferences and project requirements:

Logo
Visual Identity Patterns
Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
Website Homepage Graphic
Brand Visual Identity Guidebook
Stamp
Binder
Folder
Social Media Template (Instagram - LinkedIn - Facebook Cover)
Vehicle Wrap
Flag
Shopping Bag
Personnel Uniform

How do I get started with my design project? How does the design process work?

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

Instant Quote: Select your required services to receive a clear, upfront quote - right away!
Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

How long does the design process take?

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects.

For specific timelines, have a look at our General Terms and Conditions.

What are the payment terms?

Advance Payment: 50% of the total invoice is required to initiate the project.
Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.

Do you offer discounts on your services?

Yes, we provide two types of discounts:

Bundle Discount: When you choose one of our design bundles, you receive a discount of 10%, 15%, or 20%, depending on the bundle. This offers comprehensive solutions at a reduced rate compared to purchasing individual services. Additionally, if you add any services to a bundle, you'll receive the same bundle discount on the added services.
Tiered Discount: For larger projects or ongoing collaborations, we offer tiered discounts based on the scope and volume of services. The more you invest, the greater the discount you receive.

For more details, visit our Services page.

Can I request revisions?

Yes, you can provide feedback and request changes to the 3 initial drafts.

What happens if none of the drafts are aligned with my taste? Is there a Money Back policy?

If none of the 3 drafts align with your taste, we provide a fourth draft at no additional cost. If this also doesn’t meet your expectations, the project will be terminated, and your advance payment will be fully refunded under our Money Back Policy.

For more details, refer to our General Terms and Conditions.

What file formats will I receive?

Final designs are delivered in their original source formats, allowing full customization and compatibility with various applications.

How do you ensure the design aligns with my brand?

Our design brief captures details like your brand’s mission, values, target audience, and aesthetic preferences. This ensures the visual identity reflects your brand’s essence and goals. To understand how we tailor designs, refer to the Brand Visual Identity Design Brief.

What happens if I need the project completed faster?

We offer an expedited timeline option at an additional cost, subject to availability and agreement. For more information, see the General Terms and Conditions.

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