MiddleEast Perfume Brand Visual Identity and Logo

weemind.design Logo & Brand Identity Portfolio

The "Middle East Perfume" brand visual identity reflects a sense of luxury and sophistication, which is essential for a perfume brand based in Dubai. The design elements prominently feature a combination of gold and black, which are classic colors associated with elegance, power, and exclusivity. The globe motif in the logo suggests the brand's global appeal, while the delicate ornamentation surrounding it highlights a sense of traditional Arabic luxury. The use of a serif font for "Middle East" adds a formal and refined touch, while the intricate background patterns enhance the overall luxurious feel without being overpowering. The packaging design further conveys high-end quality, appealing to customers seeking premium and refined fragrances. Overall, the visual identity aligns well with the brand’s positioning in the luxury perfume market, marrying both global and Middle Eastern influences.

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MiddleEast Perfume Brand Strategy and Narrative

1. Why are we here?

To create luxurious, world-class fragrances that embody the elegance and allure of the Middle East while appealing to a global audience.

2. What do we do and how do we do it?

We craft premium perfumes that blend traditional Middle Eastern ingredients with modern perfumery techniques. We focus on creating sophisticated, long-lasting scents that captivate and inspire.

3. What makes us different?

Our unique fusion of Middle Eastern heritage with contemporary perfume artistry. We offer a sensory experience rooted in tradition but designed for a global market, combining luxurious packaging and intricate bottle designs that reflect elegance.

4. Who are we here for?

Discerning customers who appreciate luxury, exclusivity, and a deep connection to Middle Eastern culture. We cater to those seeking sophisticated fragrances with timeless appeal, from both the region and across the globe.

5. What do we value the most?

Elegance: Crafting luxurious scents that evoke sophistication and class.
Tradition: Honoring the rich perfumery heritage of the Middle East.
Innovation: Blending traditional and modern techniques for distinctive fragrances.
Exclusivity: Delivering unique scents with a personal touch.

6. What’s our personality?

Elegant, refined, and captivating. We project an aura of luxury, sophistication, and timeless beauty. Our tone is warm, inviting, and rich, just like the fragrances we create.

Brand Identity Elements

Logo Design: Features a globe motif symbolizing global appeal, framed with delicate Arabic-inspired patterns that reflect traditional luxury.
Color Palette: Gold and black, symbolizing power, exclusivity, and sophistication.
Typography: Formal, serif fonts that emphasize elegance and timelessness.
Visual Elements: Elegant bottle designs and packaging, with intricate patterns that reference Middle Eastern artistry.

Additional Elements

Brand Vision

To be the leading luxury perfume brand, celebrated globally for capturing the essence of Middle Eastern elegance and allure.

Brand Mission

To craft fragrances that offer a luxurious sensory experience, blending the best of Middle Eastern tradition with contemporary perfumery.

Brand Positioning

Positioned as a premier luxury perfume brand, merging Middle Eastern heritage with global sophistication, for those who seek refined, exclusive fragrances.

Brand Tagline/Slogan

"Fragrance of Timeless Elegance."

Brand Messaging

Our fragrances encapsulate the allure and elegance of the Middle East, offering a luxurious experience that transcends time and place.

Brand Voice

Refined and graceful, with an air of exclusivity. Our voice speaks to elegance, craftsmanship, and heritage.

Brand Story

Born in Dubai, MiddleEast Perfume was inspired by the rich fragrance traditions of the region. We set out to create a luxury brand that combines Middle Eastern allure with a modern, global touch. Today, we are known for our captivating scents and intricate bottle designs that honor tradition while looking towards the future.

Brand Goals

Expand global market presence, focusing on luxury retailers.
Innovate new scent profiles while honoring traditional ingredients.
Build brand loyalty through exclusive, personalized experiences.

Brand Applications

Packaging & Bottles: Luxurious, intricate designs that reflect the Middle Eastern heritage.
Digital Presence: Sophisticated website and social media that evoke a sense of luxury and exclusivity.
Marketing Collateral: High-end brochures and product displays for luxury retailers.

Brand Guidelines

Logo Usage: Ensure gold and black colors are consistently used.
Typography & Colors: Serif fonts in black/gold, maintaining a clean and elegant presentation.
Imagery Style: Focus on luxurious product shots and rich Middle Eastern-inspired backgrounds.

Brand Touchpoints

Retail Partnerships: Collaborating with high-end stores globally.
Exclusive Events: Hosting perfume launch events at luxury venues.
Social Media: Highlighting the brand’s elegance, craftsmanship, and cultural heritage.

Brand Equity

By maintaining consistency in our luxurious identity and delivering high-quality products, we build a strong reputation as a leader in the luxury perfume market, creating strong customer loyalty.

Brand Monitoring and Evaluation

Customer Feedback: Direct input from luxury clientele.
Market Trends: Monitoring luxury fragrance trends globally.
Internal Audits: Ensuring all products and branding stay true to our values.

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Why weemind.design?

Creative expertise across a wide range of design services.
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Competitive prices relative to the outstanding creativity and design quality.
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High-quality, efficient, and cost-effective solutions.
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And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

What is included in the Brand Visual Identity Design service?

Our service includes the design of the following items as per the client's preferences and project requirements:

Logo
Visual Identity Patterns
Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
Website Homepage Graphic
Brand Visual Identity Guidebook
Stamp
Binder
Folder
Social Media Template (Instagram - LinkedIn - Facebook Cover)
Vehicle Wrap
Flag
Shopping Bag
Personnel Uniform

How do I get started with my design project? How does the design process work?

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

Instant Quote: Select your required services to receive a clear, upfront quote - right away!
Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

How long does the design process take?

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects.

For specific timelines, have a look at our General Terms and Conditions.

What are the payment terms?

Advance Payment: 50% of the total invoice is required to initiate the project.
Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.

Do you offer discounts on your services?

Yes, we provide two types of discounts:

Bundle Discount: When you choose one of our design bundles, you receive a discount of 10%, 15%, or 20%, depending on the bundle. This offers comprehensive solutions at a reduced rate compared to purchasing individual services. Additionally, if you add any services to a bundle, you'll receive the same bundle discount on the added services.
Tiered Discount: For larger projects or ongoing collaborations, we offer tiered discounts based on the scope and volume of services. The more you invest, the greater the discount you receive.

For more details, visit our Services page.

Can I request revisions?

Yes, you can provide feedback and request changes to the 3 initial drafts.

What happens if none of the drafts are aligned with my taste? Is there a Money Back policy?

If none of the 3 drafts align with your taste, we provide a fourth draft at no additional cost. If this also doesn’t meet your expectations, the project will be terminated, and your advance payment will be fully refunded under our Money Back Policy.

For more details, refer to our General Terms and Conditions.

What file formats will I receive?

Final designs are delivered in their original source formats, allowing full customization and compatibility with various applications.

How do you ensure the design aligns with my brand?

Our design brief captures details like your brand’s mission, values, target audience, and aesthetic preferences. This ensures the visual identity reflects your brand’s essence and goals. To understand how we tailor designs, refer to the Brand Visual Identity Design Brief.

What happens if I need the project completed faster?

We offer an expedited timeline option at an additional cost, subject to availability and agreement. For more information, see the General Terms and Conditions.

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