PlanAx brand visual identity and logo design

weemind.design Logo & Brand Identity Portfolio

The "PlanAx" brand visual identity reflects a modern and professional approach, fitting for a company active in engineering consulting and construction. The logo features a stylized "P" with a combination of bold gold and gray colors, conveying a sense of strength, precision, and reliability. The gradient effect in the logo adds a dynamic feel, symbolizing innovation and forward-thinking in engineering practices. The choice of a clean, minimal font in conjunction with the sharp, angular logo design communicates the technical expertise and clarity that is essential in consulting and construction industries. The background elements, with subtle architectural line drawings, reinforce the company’s core focus on construction and structural design, while maintaining a sophisticated and modern aesthetic. This combination of sleek visuals and professional tone positions "PlanAx" as a capable and reliable partner in the field of engineering and construction consulting.

logo stamp

clear spaces

PLANAX Brand Strategy and Narrative

1. Why are we here?

To pioneer innovative and sustainable engineering solutions that shape the future of infrastructure and development.

2. What do we do and how do we do it?

We provide comprehensive consulting engineering services, specializing in project management, structural analysis, and sustainable engineering.
Our approach combines deep technical expertise with collaborative methodologies, ensuring tailored solutions that meet and exceed client expectations. We leverage advanced technologies and a commitment to excellence in every project.

3. What makes us different?

Our unique blend of innovation, sustainability, and personalized service.
We stand out by integrating environmental stewardship into our engineering solutions, offering not just technical proficiency but also a genuine commitment to creating a sustainable future. Our client-centric approach ensures that each solution is customized to specific needs.

4. Who are we here for?

Large-scale developers, architects, construction companies, government agencies, and industrial enterprises seeking reliable and sustainable engineering solutions.
We serve clients who value innovation, sustainability, and excellence, providing them with the expertise and support needed to achieve their ambitious projects.

5. What do we value the most?

Innovation: Embracing the latest technologies to deliver forward-thinking solutions.
Integrity: Building honest, transparent relationships with our clients and partners.
Sustainability: Prioritizing environmentally responsible practices in all we do.
Excellence: Upholding the highest standards of quality and professionalism.

6. What's our personality?

Professional, approachable, and visionary.

We are a trusted advisor—confident but not arrogant, knowledgeable yet always willing to listen. Our communications are clear, concise, and infused with a forward-thinking mindset, reflecting our commitment to innovation and sustainability.

Brand Identity Elements

Logo Design: A modern, sleek symbol incorporating elements that represent engineering precision and sustainability—possibly integrating geometric shapes with motifs inspired by nature.
Color Palette: A combination of earth tones (greens and blues) to signify sustainability, paired with metallic accents to represent engineering and innovation.
Typography: Clean, contemporary fonts that convey professionalism and clarity, such as sans-serif typefaces.
Visual Elements: Use of imagery that blends technological innovation with natural elements, like architectural designs intertwined with organic shapes.

Additional Elements

Brand Vision

To be a global leader in consulting engineering, transforming the industry through sustainable and innovative practices that benefit society and the environment.

Brand Mission

To deliver exceptional engineering solutions that not only meet client needs but also contribute to a sustainable future, through a commitment to innovation, integrity, and excellence.

Brand Positioning

Positioned as the go-to consulting engineering firm for sustainable, innovative, and reliable solutions, bridging the gap between cutting-edge technology and environmental responsibility.

Brand Tagline/Slogan

"Engineering Sustainable Futures."

Brand Messaging

We believe in engineering that goes beyond the present, creating solutions that are innovative, reliable, and sustainable for generations to come.

Brand Voice

Confident, knowledgeable, and inspiring.

Our tone conveys expertise and authority while remaining accessible and engaging, inspiring trust and confidence in our clients.

Brand Story

Founded by visionary engineers, Plan AX was established to challenge the status quo in the engineering industry. Recognizing the growing need for sustainable solutions, we set out to combine technical excellence with environmental stewardship, delivering projects that make a real difference.

Brand Goals

Lead the industry in sustainable engineering practices.
Expand our global presence while maintaining personalized client relationships.
Continuously innovate by adopting the latest technologies and methodologies.

Brand Applications

Consistent branding across all touchpoints, including:

Corporate Stationery: Business cards, letterheads, and envelopes reflecting our brand identity.
Digital Platforms: A user-friendly website and active social media presence showcasing our projects and values.
Marketing Materials: Brochures, presentations, and proposal documents that communicate our expertise and brand personality.

Brand Guidelines

Comprehensive guidelines to ensure brand consistency, covering:

Logo Usage: Clear rules on sizing, spacing, and placement.
Color Codes: Specific CMYK and RGB values for our color palette.
Typography Standards: Approved fonts and usage scenarios.
Imagery Style: Guidelines for photographic and illustrative content.

Brand Touchpoints

Engaging with clients and stakeholders through:

Client Meetings and Presentations: Professional and personalized interactions.
Events and Conferences: Showcasing our expertise and networking.
Publications and Thought Leadership: Articles, whitepapers, and case studies.

Brand Equity

Building a strong reputation by consistently delivering on our promises, leading to:

Increased Client Loyalty: Repeat business and referrals.
Industry Recognition: Awards and accolades for our innovative work.
Employee Pride: Attracting and retaining top talent who align with our values.

Brand Monitoring and Evaluation

Regularly assessing brand performance through:

Client Feedback Surveys: Understanding satisfaction and areas for improvement.
Market Analysis: Keeping abreast of industry trends and competitor activities.
Internal Reviews: Ensuring alignment across all departments and initiatives.

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frequently
asked questions

Why weemind.design?

Creative expertise across a wide range of design services.
Transparent and instant pricing with the INSTANT QUOTE tool.
Competitive prices relative to the outstanding creativity and design quality.
Flexible collaboration plans:
- Standard Clients plan
- weemind+ plan (Project-based model/Subscription model)
High-quality, efficient, and cost-effective solutions.
Reliable and timely delivery for every project.
And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

What is included in the Brand Visual Identity Design service?

Our service includes the design of the following items as per the client's preferences and project requirements:

Logo
Visual Identity Patterns
Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
Website Homepage Graphic
Brand Visual Identity Guidebook
Stamp
Binder
Folder
Social Media Template (Instagram - LinkedIn - Facebook Cover)
Vehicle Wrap
Flag
Shopping Bag
Personnel Uniform

How do I get started with my design project? How does the design process work?

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

Instant Quote: Select your required services to receive a clear, upfront quote - right away!
Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

How long does the design process take?

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects.

For specific timelines, have a look at our General Terms and Conditions.

What are the payment terms?

Advance Payment: 50% of the total invoice is required to initiate the project.
Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.

Do you offer discounts on your services?

Yes, we provide two types of discounts:

Bundle Discount: When you choose one of our design bundles, you receive a discount of 10%, 15%, or 20%, depending on the bundle. This offers comprehensive solutions at a reduced rate compared to purchasing individual services. Additionally, if you add any services to a bundle, you'll receive the same bundle discount on the added services.
Tiered Discount: For larger projects or ongoing collaborations, we offer tiered discounts based on the scope and volume of services. The more you invest, the greater the discount you receive.

For more details, visit our Services page.

Can I request revisions?

Yes, you can provide feedback and request changes to the 3 initial drafts.

What happens if none of the drafts are aligned with my taste? Is there a Money Back policy?

If none of the 3 drafts align with your taste, we provide a fourth draft at no additional cost. If this also doesn’t meet your expectations, the project will be terminated, and your advance payment will be fully refunded under our Money Back Policy.

For more details, refer to our General Terms and Conditions.

What file formats will I receive?

Final designs are delivered in their original source formats, allowing full customization and compatibility with various applications.

How do you ensure the design aligns with my brand?

Our design brief captures details like your brand’s mission, values, target audience, and aesthetic preferences. This ensures the visual identity reflects your brand’s essence and goals. To understand how we tailor designs, refer to the Brand Visual Identity Design Brief.

What happens if I need the project completed faster?

We offer an expedited timeline option at an additional cost, subject to availability and agreement. For more information, see the General Terms and Conditions.

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