Konig Lift Brand Visual Identity and Logo

weemind.design Logo & Brand Identity Portfolio

The visual identity of "König Lift" effectively blends elements of luxury, strength, and functionality, which is crucial for a company specializing in the construction of elevators and escalators. The use of the crown in the logo is a direct reference to the brand name "König," which means "king" in German, emphasizing leadership and premium quality in the industry. The geometric forms within the logo are reminiscent of structural and mechanical elements, which tie directly into the technical nature of the business. The color palette—featuring black, gold, and a hint of red—conveys sophistication and durability, essential qualities for elevator and escalator systems. The clean, modern typography complements the overall design, giving the impression of precision and reliability, both important in the construction industry. Overall, the branding projects an image of authority, high standards, and cutting-edge engineering.

logo stamp

clear spaces

Konig Lift Brand Strategy and Narrative

1. Why are we here?

To lead in providing cutting-edge elevator and escalator solutions that redefine safety, efficiency, and design for urban spaces.

2. What do we do and how do we do it?

We design, manufacture, and install high-quality elevators and escalators. Through innovation and technical expertise, we ensure that our systems offer unmatched reliability, precision, and luxury. We tailor each project to client specifications, combining advanced engineering with a commitment to safety and longevity.

3. What makes us different?

We stand out through our commitment to premium design, safety, and efficiency. Our crown logo symbolizes leadership and quality. The use of geometric elements in the design reflects our technical precision and expertise, while our modern systems prioritize luxury, reliability, and environmental consciousness.

4. Who are we here for?

Real estate developers, commercial building owners, and construction companies who seek top-tier, reliable, and stylish vertical transport solutions. Our clients are those who value excellence, safety, and innovation in their infrastructure.

5. What do we value the most?

Safety: We prioritize the well-being of every passenger by adhering to the highest safety standards.
Innovation: We lead the way in integrating new technologies for more efficient, durable, and eco-friendly systems.
Luxury: Our designs combine functionality with elegance, offering a seamless blend of performance and style.
Customer-Centric: Every project is tailored to meet the unique needs of our clients.

6. What's our personality?

Authoritative, professional, and innovative. We communicate with confidence and precision, emphasizing our expertise in the elevator and escalator industry while maintaining a sense of luxury and high standards.

Brand Identity Elements

Logo Design: A crown symbol reflecting leadership and excellence, combined with geometric shapes symbolizing mechanical precision.
Color Palette: Black, gold, and a touch of red, conveying luxury, strength, and trust.
Typography: Modern, clean, and sophisticated sans-serif fonts, representing precision and reliability.
Visual Elements: A blend of structural and mechanical imagery that communicates both luxury and functionality.

Additional Elements

Brand Vision

To set the benchmark for luxury and performance in vertical transportation, becoming the go-to brand for premium escalator and elevator systems worldwide.

Brand Mission

To provide innovative, safe, and elegant elevator solutions that enhance the functionality and aesthetics of modern buildings, while prioritizing customer satisfaction and environmental sustainability.

Brand Positioning

Positioned as a leader in luxury and safety, offering sophisticated elevator and escalator solutions that merge engineering expertise with cutting-edge design.

Brand Tagline/Slogan

"Elevating Excellence."

Brand Messaging

We provide more than just elevators; we offer vertical transportation systems that embody luxury, precision, and innovation.

Brand Voice

Confident and expert. Our tone reflects trustworthiness and high standards, appealing to clients who seek top-tier solutions.

Brand Story

Konig Lift was founded to revolutionize the elevator industry by blending premium design with exceptional safety standards. With a focus on both innovation and aesthetics, we’ve grown to become a trusted name in the construction of high-end elevator systems.

Brand Goals

Be recognized as a global leader in luxury elevator systems.
Maintain a relentless focus on safety and innovation.
Strengthen relationships with high-end clients and developers.

Brand Applications

Corporate Stationery: Business cards, letterheads, and branded envelopes showcasing the crown logo and luxury color palette.
Digital Platforms: A sleek, user-friendly website and social media profiles highlighting projects and client testimonials.
Marketing Materials: High-end brochures and presentations focused on the precision and luxury of our systems.

Brand Guidelines

Logo Usage: Clear, prominent logo placement with guidelines for spacing and use.
Color Codes: Defined CMYK and RGB values for black, gold, and red.
Typography Standards: A focus on sans-serif fonts for professional communication.
Imagery Style: Luxurious and technical, featuring clean, geometric lines.

Brand Touchpoints

Client Interactions: Personalized consultations and follow-ups to ensure satisfaction.
Events & Trade Shows: Demonstrating our expertise and solutions through exhibitions.
Publications & Case Studies: Showcasing technical innovations and successful projects.

Brand Equity

Client Loyalty: Trusted by major developers and companies for delivering consistent excellence.
Industry Recognition: Awards and certifications for safety, innovation, and luxury.
Employee Pride: Fostering a culture of excellence, ensuring the best talent in the industry.

Brand Monitoring & Evaluation

Client Feedback: Regular assessments of satisfaction levels and system performance.
Market Analysis: Staying ahead of industry trends and evolving client expectations.
Internal Reviews: Ensuring ongoing alignment with the company’s vision and goals.

< Prev Next >

frequently
asked questions

Why weemind.design?

Creative expertise across a wide range of design services.
Transparent and instant pricing with the INSTANT QUOTE tool.
Competitive prices relative to the outstanding creativity and design quality.
Flexible collaboration plans:
- Standard Clients plan
- weemind+ plan (Project-based model/Subscription model)
High-quality, efficient, and cost-effective solutions.
Reliable and timely delivery for every project.
And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

What is included in the Brand Visual Identity Design service?

Our service includes the design of the following items as per the client's preferences and project requirements:

Logo
Visual Identity Patterns
Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
Website Homepage Graphic
Brand Visual Identity Guidebook
Stamp
Binder
Folder
Social Media Template (Instagram - LinkedIn - Facebook Cover)
Vehicle Wrap
Flag
Shopping Bag
Personnel Uniform

How do I get started with my design project? How does the design process work?

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

Instant Quote: Select your required services to receive a clear, upfront quote - right away!
Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

How long does the design process take?

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects.

For specific timelines, have a look at our General Terms and Conditions.

What are the payment terms?

Advance Payment: 50% of the total invoice is required to initiate the project.
Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.

Do you offer discounts on your services?

Yes, we provide two types of discounts:

Bundle Discount: When you choose one of our design bundles, you receive a discount of 10%, 15%, or 20%, depending on the bundle. This offers comprehensive solutions at a reduced rate compared to purchasing individual services. Additionally, if you add any services to a bundle, you'll receive the same bundle discount on the added services.
Tiered Discount: For larger projects or ongoing collaborations, we offer tiered discounts based on the scope and volume of services. The more you invest, the greater the discount you receive.

For more details, visit our Services page.

Can I request revisions?

Yes, you can provide feedback and request changes to the 3 initial drafts.

What happens if none of the drafts are aligned with my taste? Is there a Money Back policy?

If none of the 3 drafts align with your taste, we provide a fourth draft at no additional cost. If this also doesn’t meet your expectations, the project will be terminated, and your advance payment will be fully refunded under our Money Back Policy.

For more details, refer to our General Terms and Conditions.

What file formats will I receive?

Final designs are delivered in their original source formats, allowing full customization and compatibility with various applications.

How do you ensure the design aligns with my brand?

Our design brief captures details like your brand’s mission, values, target audience, and aesthetic preferences. This ensures the visual identity reflects your brand’s essence and goals. To understand how we tailor designs, refer to the Brand Visual Identity Design Brief.

What happens if I need the project completed faster?

We offer an expedited timeline option at an additional cost, subject to availability and agreement. For more information, see the General Terms and Conditions.

More...