Jelbab Brand Strategy and Narrative

1.    Why are we here?

To empower women with modest, elegant, and modern Islamic fashion that celebrates cultural heritage and personal style.

2.    What do we do and how do we do it?

Jelbab designs premium Islamic and Arabic clothing with a focus on timeless elegance, cultural authenticity, and modern sensibilities. We achieve this through expert craftsmanship, luxurious materials, and seamless customer experiences, from design to delivery.

3.    What makes us different?

Our combination of cultural authenticity, luxurious design, and modern flair sets us apart. We fuse traditional Islamic attire with contemporary fashion elements, offering modest clothing that appeals to today’s fashion-conscious women. Gold accents and premium fabrics emphasize sophistication and exclusivity.

4.    Who are we here for?

Women seeking high-quality Islamic fashion that balances modesty with modern trends. Our audience values both tradition and style, and they are looking for clothing that represents their identity while remaining chic and refined.

5.    What do we value the most?

• Cultural Heritage: Honoring Islamic and Arabic traditions in our designs.
• Elegance: Providing high-end, luxurious clothing.
• Modernity: Integrating contemporary fashion trends into our collections.
• Inclusivity: Creating designs that empower all women.

6.    What's our personality?

Elegant, refined, and culturally authentic. Jelbab is sophisticated yet approachable, blending luxury with a modern, inclusive ethos. Our communications are graceful, polished, and focused on empowerment.

Brand Vision

To be the leading brand in modest fashion, setting new standards for cultural elegance and contemporary style worldwide.

Brand Mission

To provide elegant and culturally authentic Islamic clothing that empowers women, combining tradition with modern fashion trends.

Brand Positioning

Positioned as a premium brand offering a refined blend of tradition and modernity, Jelbab caters to women who seek modest yet fashionable attire.

Brand Tagline/Slogan

"Elegance in Modesty."

Brand Messaging

Jelbab is more than fashion; it’s an expression of identity and empowerment through elegant, modest designs that honor tradition while embracing the future.

Brand Voice

Sophisticated, inspiring, and culturally rooted. Jelbab speaks with authority on Islamic fashion while being inclusive and approachable.

Brand Story

Jelbab was created with a vision to redefine modest fashion. Inspired by the beauty of Islamic traditions, we combine premium fabrics, elegant designs, and modern elements to offer a wardrobe that reflects both heritage and contemporary style.

Brand Goals

• Lead the modest fashion industry in elegance and innovation.
• Expand globally while maintaining cultural authenticity.
• Elevate the standards of modest clothing by blending tradition with high fashion.

Brand Applications

• Corporate Stationery: Gold-accented business cards and letterheads reflecting the brand’s luxury and cultural heritage.
• Digital Platforms: A modern, user-friendly website and social media presence showcasing high-quality products and storytelling.
• Marketing Materials: Elegant brochures and catalogues that highlight the exclusivity and beauty of each collection.

Brand Guidelines

• Logo Usage: Clear rules on logo placement, especially against dark backgrounds for enhanced visibility.
• Color Codes: Defined CMYK and RGB values for the gold and black palette.
• Typography Standards: A consistent use of modern and traditional fonts for visual harmony.
• Imagery Style: Elegant photography highlighting modest yet fashionable designs, with a focus on grace and sophistication.

Brand Touchpoints

• Client Interactions: Personalized, luxurious experiences from consultation to delivery.
• Events and Conferences: Fashion shows and exhibitions showcasing Jelbab’s unique blend of tradition and modernity.
• Publications: Thought leadership on Islamic fashion trends through blogs, magazines, and online platforms.

Brand Equity

• Increased Client Loyalty: Building lasting relationships with women who value cultural authenticity and elegance.
• Industry Recognition: Establishing Jelbab as a leader in modest fashion, known for both tradition and innovation.
• Employee Pride: Fostering a team that shares the vision of empowering women through elegant fashion.

Brand Monitoring and Evaluation

• Client Feedback Surveys: Measuring satisfaction with our designs and customer service.
• Market Analysis: Keeping a pulse on fashion trends in the Islamic and modest fashion sectors.
• Internal Reviews: Ensuring all departments align with the brand’s cultural and fashion-forward goals.