Ravasa MotoCar Logo and Brand Visual Identity Design

weemind.design Logo & Brand Identity Portfolio

The visual identity design for the Rovasa Car Exhibition was inspired by the Formula One racing flag. Given that the owner of this brand is a prominent motorcyclist on a global level and has won medals in international competitions, we undertook extensive work on the brand’s visual identity. In addition to designing the logo, brand visual identity, and stationery set, we executed numerous other design projects for this brand’s visual identity. These include the design of car and motorcycle bodies, exhibition signage, and more.

logo stamp

clear spaces

Ravasa Motocar Brand Strategy and Narrative

1. Why are we here?

To deliver high-performance vehicles that redefine luxury and innovation, deeply rooted in motorsports heritage.

2. What do we do and how do we do it?

We offer an exclusive range of premium cars and motorcycles, blending cutting-edge engineering with exceptional customer service. Our process focuses on curated, personalized experiences and a commitment to performance, pushing the boundaries of speed and innovation.

3. What makes us different?

Our motorsport pedigree and dedication to delivering not just luxury but an experience that celebrates speed, precision, and excellence. Our customer service is tailored to ensure satisfaction, with a focus on building long-term relationships and a unique purchasing process.

4. Who are we here for?

Affluent car enthusiasts, collectors, and business professionals who seek premium vehicles that embody performance, prestige, and craftsmanship. We also cater to motorsports fans and corporate fleets requiring high-end solutions.

5. What do we value the most?

Excellence: Top-tier quality across all products and services.
Innovation: Continuous advancements in vehicle design and performance.
Integrity: Trustworthiness through ethical business practices and transparent communication.
Passion for Motorsport: Deeply embedded love for the world of racing, driving our products and brand identity.

6. What’s our personality?

Confident, passionate, and exclusive. We embody luxury with a dynamic edge, speaking to an audience that values speed, precision, and the thrill of motorsport.

Brand Identity Elements

Logo Design: Inspired by Formula One flags, signifying speed, performance, and precision.
Color Palette: Bold and powerful hues (black, white, red) representing authority, exclusivity, and passion.
Typography: Modern, sleek sans-serif fonts that emphasize sophistication.
Visual Elements: Racing motifs such as checkered flags and streamlined shapes reflecting the brand's motorsport roots.

Brand Vision

To be the leading luxury vehicle brand, celebrated for our innovative designs and motorsport heritage.

Brand Mission

To provide unparalleled, high-performance vehicles with a commitment to excellence and innovation, offering a premium customer experience that reflects our motorsport legacy.

Brand Positioning

Positioned as a premium brand focused on high-octane performance, craftsmanship, and exclusivity, catering to motorsport enthusiasts and luxury vehicle collectors.

Brand Tagline

"Driven by Passion, Powered by Performance."

Brand Messaging

We are more than just a vehicle provider; we are your gateway to the ultimate luxury performance experience, combining motorsport legacy with modern innovation.

Brand Voice

Bold, sophisticated, and exhilarating. Our tone reflects expertise in motorsports, luxury, and high-performance vehicles while remaining engaging and passionate.

Brand Story

Born out of a passion for racing, Ravasa Motocar merges motorsport excellence with luxury automotive design. Our founder’s success in international competitions laid the groundwork for a brand that thrives on speed, precision, and innovation, transforming the automotive landscape.

Brand Goals

Become a global leader in luxury vehicle innovation.
Expand the brand's reach while maintaining our motorsport DNA.
Pioneer sustainability in the luxury automotive market through performance-enhancing technologies.

Brand Applications

Corporate Stationery: Sophisticated, race-inspired business cards, letterheads, and envelopes.
Digital Platforms: A high-end, sleek website that showcases our vehicles and brand ethos.
Marketing Materials: Brochures and presentations emphasizing performance, heritage, and innovation.

Brand Guidelines

Logo Usage: Strict rules on proportions, colors, and clear space to maintain premium visual identity.
Color Codes: Exact RGB/CMYK values for consistency across media.
Typography Standards: Modern fonts used consistently to reinforce luxury and performance.
Imagery Style: High-energy, race-inspired imagery with a focus on speed and luxury.

Brand Touchpoints

Client Meetings & Presentations: Personalized interactions reflecting luxury and performance.
Events: Exclusive vehicle launches and motorsport events.
Publications: Thought leadership articles and reviews in the motorsport and luxury sectors.

Brand Equity

Client Loyalty: High customer retention due to personalized service and product excellence.
Industry Recognition: Awards and features in luxury automotive and motorsport circles.
Employee Pride: Attracting top talent passionate about motorsport and innovation.

Brand Monitoring and Evaluation

Client Feedback: Regular surveys to refine our approach.
Market Analysis: Staying ahead of luxury automotive trends and customer preferences.
Internal Reviews: Ensuring brand alignment and operational excellence.

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frequently
asked questions

Why weemind.design?

Creative expertise across a wide range of design services.
Transparent and instant pricing with the INSTANT QUOTE tool.
Competitive prices relative to the outstanding creativity and design quality.
Flexible collaboration plans:
- Standard Clients plan
- weemind+ plan (Project-based model/Subscription model)
High-quality, efficient, and cost-effective solutions.
Reliable and timely delivery for every project.
And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

What is included in the Brand Visual Identity Design service?

Our service includes the design of the following items as per the client's preferences and project requirements:

Logo
Visual Identity Patterns
Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
Website Homepage Graphic
Brand Visual Identity Guidebook
Stamp
Binder
Folder
Social Media Template (Instagram - LinkedIn - Facebook Cover)
Vehicle Wrap
Flag
Shopping Bag
Personnel Uniform

How do I get started with my design project? How does the design process work?

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

Instant Quote: Select your required services to receive a clear, upfront quote - right away!
Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

How long does the design process take?

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects.

For specific timelines, have a look at our General Terms and Conditions.

What are the payment terms?

Advance Payment: 50% of the total invoice is required to initiate the project.
Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.

Do you offer discounts on your services?

Yes, we provide two types of discounts:

Bundle Discount: When you choose one of our design bundles, you receive a discount of 10%, 15%, or 20%, depending on the bundle. This offers comprehensive solutions at a reduced rate compared to purchasing individual services. Additionally, if you add any services to a bundle, you'll receive the same bundle discount on the added services.
Tiered Discount: For larger projects or ongoing collaborations, we offer tiered discounts based on the scope and volume of services. The more you invest, the greater the discount you receive.

For more details, visit our Services page.

Can I request revisions?

Yes, you can provide feedback and request changes to the 3 initial drafts.

What happens if none of the drafts are aligned with my taste? Is there a Money Back policy?

If none of the 3 drafts align with your taste, we provide a fourth draft at no additional cost. If this also doesn’t meet your expectations, the project will be terminated, and your advance payment will be fully refunded under our Money Back Policy.

For more details, refer to our General Terms and Conditions.

What file formats will I receive?

Final designs are delivered in their original source formats, allowing full customization and compatibility with various applications.

How do you ensure the design aligns with my brand?

Our design brief captures details like your brand’s mission, values, target audience, and aesthetic preferences. This ensures the visual identity reflects your brand’s essence and goals. To understand how we tailor designs, refer to the Brand Visual Identity Design Brief.

What happens if I need the project completed faster?

We offer an expedited timeline option at an additional cost, subject to availability and agreement. For more information, see the General Terms and Conditions.

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