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BAM FreeZone Logo and brand visual identity
BAM FreeZone Logo and brand visual identity
BAM FreeZone Logo and brand visual identity

The visual identity design for the "Bam Free Zone" includes logo design, pattern design, stationery design, and the homepage graphics for the website. Over time, additional elements such as pop-up exhibition structures and stands were added to the brand's identity. To view the designs created for this project, click on the image above.

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BAM FreeZone Logo and brand visual identity

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BAM FreeZone Logo and brand visual identity

BAM Brand Strategy and Narrative

1. Why are we here?

To foster international trade and economic growth by providing a globally connected free trade zone.

2. What do we do and how do we do it?

We provide businesses with a tax-exempt environment and top-tier infrastructure for efficient global operations.

Our services encompass legal frameworks, logistics, and trade support, offering businesses a streamlined pathway to operate and grow in a free-trade ecosystem.

3. What makes us different?

Strategic location, government-backed initiatives, and a diverse range of industries supported.

BAM FreeZone offers unparalleled access to international markets, reinforced by strong government ties and a diverse infrastructure that serves multiple industries.

4. Who are we here for?

Global businesses, investors, and industries seeking a competitive edge through international trade.

Our free zone caters to companies of all sizes that seek to leverage tax-exempt operations and easy market access.

5. What do we value the most?

Sustainability, economic empowerment, and innovation in global trade.

We prioritize environmentally responsible practices, promoting sustainable development alongside global economic growth.

6. What's our personality?

Professional, forward-thinking, and globally connected.

BAM FreeZone is a trusted hub, offering professionalism with a modern outlook on international trade.

Brand Identity Elements

  • Logo Design: A sleek, modern logo incorporating trade and global connectivity motifs, symbolizing BAM’s international scope and growth.
  • Color Palette: Green symbolizes sustainability and economic growth, while blue represents trust and stability.
  • Typography: Bold, sans-serif fonts that convey professionalism and global confidence.
  • Visual Elements: Imagery focuses on dynamic trade routes, modern infrastructure, and global connections.

Brand Vision

To be a global leader in creating sustainable and innovative free-trade environments.

Brand Mission

To deliver world-class free zone infrastructure and services that foster economic growth and global trade.

Brand Positioning

A premier destination for global businesses seeking a competitive, tax-exempt trading environment.

Brand Tagline/Slogan

"Empowering Global Trade."

Brand Messaging

We provide the infrastructure, services, and legal frameworks necessary to thrive in a global, tax-exempt free-trade environment.

Brand Voice

Confident, authoritative, and forward-looking. Our voice embodies global expertise and economic opportunity.

Brand Story

Founded to create opportunities for international trade, BAM FreeZone quickly became a key player in facilitating global business operations, providing an innovative platform for companies to thrive.

Brand Goals

  • Support sustainable international trade.
  • Enhance global business connectivity.
  • Facilitate economic growth through innovation.

Brand Applications

Corporate stationery, business cards, letterheads, and digital marketing materials reflect BAM FreeZone’s international focus and professionalism.

Brand Guidelines

Comprehensive guidelines ensure consistency across all branding platforms, including logo usage, color palette specifications, and typography.

Brand Touchpoints

  • Trade exhibitions and global business conferences.
  • Digital and physical marketing platforms.
  • Client presentations and official meetings.

Brand Equity

Building strong brand equity by consistently supporting global trade growth, earning trust from international businesses and government entities.

Brand Monitoring and Evaluation

Regular assessment through client feedback, market trends analysis, and internal performance reviews to ensure alignment with industry advancements.

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Care for more reasons? About Us

Our service includes the design of the following items as per the client's preferences and project requirements:

  • Logo
  • Visual Identity Patterns
  • Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
  • Website Homepage Graphic
  • Brand Visual Identity Guidebook
  • Stamp
  • Binder
  • Folder
  • Social Media Template (Instagram - LinkedIn - Facebook Cover)
  • Vehicle Wrap
  • Flag
  • Shopping Bag
  • Personnel Uniform

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

  • Instant Quote: Select your required services to receive a clear, upfront quote - right away!
  • Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
  • Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects. 

For specific timelines, have a look at our General Terms and Conditions.

  • Advance Payment: 50% of the total invoice is required to initiate the project.
  • Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.
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