GellatoBox brand strategy and narrative

1. Why are we here?

To bring the joy of premium, handcrafted gelato to beachgoers across the Middle East, combining tradition with contemporary flavors.

2. What do we do and how do we do it?

We craft and sell artisanal gelato, using authentic ingredients and methods. Our sales kiosks and packaging emphasize both the quality of our products and the delightful experience of indulging in them. We are expanding through a franchise model, ensuring consistency and excellence across locations.

3. What makes us different?

GellatoBox merges classic Italian gelato-making techniques with modern branding and beachside kiosk experiences. Our design-driven approach extends to every touchpoint, from beautifully crafted packaging to the vibrant and inviting kiosks that enhance the customer’s experience. We emphasize not only quality in taste but also a complete, aesthetically pleasing experience.

4. Who are we here for?

Beachgoers, tourists, and families who are looking for a refreshing, high-quality dessert experience in a fun, laid-back setting. We cater to customers who appreciate authentic flavors and an inviting atmosphere.

5. What do we value the most?

• Quality: Using only the finest ingredients in every batch.
• Experience: Providing not just gelato, but a memorable and enjoyable experience.
• Innovation: Offering new, exciting flavors while staying true to our artisanal roots.
• Consistency: Ensuring that every GellatoBox outlet offers the same high standard of quality and service.

6. What's our personality?

Fun, vibrant, and approachable, yet sophisticated. We embody the lightheartedness of beach life while maintaining an air of quality and refinement in our products and service.

Brand Vision

To be the go-to brand for beachside gelato experiences, recognized for quality and vibrant, design-driven franchises.

Brand Mission

To bring happiness to every beach through delicious, handcrafted gelato and a welcoming atmosphere.

Brand Positioning

Positioned as the premium choice for artisanal gelato, with a focus on creating memorable, aesthetically pleasing experiences at each location.

Brand Tagline/Slogan

"Gelato, the Beach Way."

Brand Messaging

At GellatoBox, we believe in celebrating life’s sweet moments. Our gelato is crafted with care, ensuring that every bite is as joyful as the setting in which it’s enjoyed.

Brand Voice

Casual, fun, and friendly. We are approachable yet refined, conveying our expertise in a playful and engaging manner.

Brand Story

GellatoBox was founded on the idea that gelato can be more than just a dessert—it can be an experience. Our founders, inspired by the vibrant beach culture of the Middle East, set out to create a brand that brings the joy of gelato to life with beautifully designed kiosks, delightful flavors, and memorable service.

Brand Goals

• Expand across coastal cities while maintaining the integrity of our brand experience.
• Innovate with new flavors that excite customers while staying true to our artisanal roots.
• Build a strong, design-driven identity that is instantly recognizable.

Brand Applications

Consistent, beach-themed branding across kiosks, packaging, and marketing materials. Eye-catching visuals and a cohesive brand experience, from t-shirts to vehicle wraps.

Brand Guidelines

Ensure visual consistency through defined logo usage, color palettes, and typography standards across all franchises and marketing efforts.

Brand Touchpoints

• Kiosks: Designed to be visually appealing and welcoming to beachgoers.
• Social Media: Engaging, fun content that showcases our brand's lifestyle and flavors.
• Promotional Items: Branded t-shirts, beach towels, and other merchandise that reinforce the brand experience.

Brand Equity

By offering a consistent, high-quality product paired with a delightful customer experience, GellatoBox aims to build strong brand loyalty and recognition in the Middle Eastern market.

Brand Monitoring and Evaluation

We regularly gather customer feedback, monitor social media engagement, and assess our performance against our brand vision to ensure we are delivering on our promise.