AS Burger Brand Visual Identity, Logo and Mascot

weemind.design Logo & Brand Identity Portfolio

The "As Burger" brand cleverly integrates the theme of poker card games into its fast-food identity, creating a fun and unique visual experience. The logo incorporates the spade symbol from playing cards, with a burger icon cleverly integrated within it, blending the concept of gaming with fast food. The use of bold and contrasting colors such as black, red, and green effectively draws attention, while maintaining a playful and engaging personality. The poker theme, highlighted by the imagery of a hand holding an ace card, emphasizes the idea that "real burgers always win," aligning with the slogan. This visual metaphor suggests quality and superiority in their product. The packaging and branding materials maintain consistency with the poker-game theme, reinforcing brand recognition and a sense of excitement. The overall design is energetic, appealing to a younger, dynamic audience that appreciates both good food and entertainment, making it a standout in the Paris fast-food market.

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AS Burger Brand Strategy and Narrative

1. Why are we here?

To offer high-quality, delicious burgers in a fun, energetic, and engaging atmosphere, combining great food with the excitement of the poker theme.

2. What do we do and how do we do it?

We serve gourmet burgers with bold flavors, presented through a poker-inspired theme that adds a playful element to dining. Our process involves using fresh ingredients, creative recipes, and ensuring a memorable customer experience.

3. What makes us different?

Our unique integration of poker gaming elements into our brand identity, creating an engaging, thematic experience for customers. The “winning hand” concept resonates with both our commitment to quality and our distinctive atmosphere.

4. Who are we here for?

Young, dynamic individuals and families seeking a fun and delicious dining experience that combines fast food with entertainment.

5. What do we value the most?

Quality: We use fresh, high-quality ingredients in all our burgers.
Creativity: Blending food with a unique poker theme that adds fun to every meal.
Customer Experience: Ensuring that every visit feels special, fun, and enjoyable.

6. What’s our personality?

Energetic, playful, and bold. We’re friendly, adventurous, and never shy about embracing creativity.

Brand Identity Elements:

Logo Design: A spade symbol from poker, integrated with a burger icon to reflect both the food and gaming themes.
Color Palette: Bold black, red, and green tones for a high-energy vibe.
Typography: Bold, dynamic fonts that evoke excitement and energy.
Visual Elements: Poker-related imagery intertwined with burger and fast-food visuals, creating a cohesive brand experience.

Additional Elements:

Brand Vision

To be the go-to destination for unique and fun burger experiences, where quality and entertainment meet.

Brand Mission

To serve high-quality, gourmet burgers in an engaging environment inspired by the thrill of the game.

Brand Positioning

Positioned as a fun and distinctive fast-food chain offering not just great burgers, but also a unique thematic dining experience.

Brand Tagline/Slogan

“Real Burgers Always Win.”.

Brand Messaging

We serve delicious burgers with an added twist of fun, combining great food with a winning dining experience.

Brand Voice

Bold, playful, and enthusiastic, inspiring a sense of fun and excitement.

Brand Story

Founded to bring something different to the burger world, AS Burger combines culinary expertise with the thrill of poker, offering an

Brand Goals

Be a leader in themed dining experiences.
Expand to reach a broader audience while keeping the brand’s unique identity intact.
Continuously innovate with new menu items and playful customer experiences.

Brand Applications

Corporate Stationery: Bold, poker-themed designs for all stationery, including business cards and menus.
Digital Platforms: A dynamic website and engaging social media accounts that highlight both food and fun.
Marketing Materials: Poker-inspired imagery in all promotional content, such as brochures, advertisements, and social media posts.

Brand Guidelines

Logo Usage: Detailed rules to maintain the integrity of the logo, including proper spacing and alignment.
Color Codes: Clear guidelines on color usage for all digital and print materials.
Typography Standards: Consistent font usage to ensure a cohesive brand presentation.
Imagery Style: Fun, dynamic visuals that connect food and poker for a visually cohesive experience.

Brand Touchpoints

Client Meetings and Presentations: Playful, engaging presentations to capture the fun spirit of the brand.
Events and Conferences: Participating in food and entertainment events to showcase the brand’s unique theme.
Publications and Thought Leadership: Articles and blog posts on blending food with entertainment in the fast-food industry.

Brand Equity

Increased Client Loyalty: Customers return not just for the food, but for the unique experience.
Industry Recognition: Recognition for creativity in blending a thematic concept with food.
Employee Pride: Staff are motivated to work in an exciting, engaging environment.

Brand Monitoring and Evaluation

Client Feedback Surveys: Ensuring customer satisfaction and continuously improving the experience.
Market Analysis: Monitoring competitors and evolving trends in themed dining.
Internal Reviews: Regular checks to ensure alignment with the brand’s core values and mission.

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Why weemind.design?

Creative expertise across a wide range of design services.
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High-quality, efficient, and cost-effective solutions.
Reliable and timely delivery for every project.
And our Money Back Policy (refer to General Terms & Conditions)

Care for more reasons? About Us

What is included in the Brand Visual Identity Design service?

Our service includes the design of the following items as per the client's preferences and project requirements:

Logo
Visual Identity Patterns
Stationery Set (A4 and A5 Letterheads - A4 and Letter Envelopes - Business Card - Note)
Website Homepage Graphic
Brand Visual Identity Guidebook
Stamp
Binder
Folder
Social Media Template (Instagram - LinkedIn - Facebook Cover)
Vehicle Wrap
Flag
Shopping Bag
Personnel Uniform

How do I get started with my design project? How does the design process work?

Our streamlined 3-step process ensures clarity, efficiency, and exceptional results:

Instant Quote: Select your required services to receive a clear, upfront quote - right away!
Strategy Planning: We engage in a detailed discussion about your project, covering your vision, timeline, and specific needs.
Design Delivery: Together, we fill out our comprehensive Brand Visual Identity Design Brief form, capturing your project's goals, target audience, brand personality, and design preferences. Our design team crafts tailored solutions, integrating your feedback for the perfect final result.

For a detailed overview, please visit our Launch a Design page.

How long does the design process take?

The 3 initial drafts are delivered within 15 business days after receiving the advance payment and completed design brief. Final designs are delivered within 7 business days after client approval, though timelines may extend for complex projects.

For specific timelines, have a look at our General Terms and Conditions.

What are the payment terms?

Advance Payment: 50% of the total invoice is required to initiate the project.
Final Payment: The remaining 50% is due upon approval of the initial drafts and before final files are delivered.

Do you offer discounts on your services?

Yes, we provide two types of discounts:

Bundle Discount: When you choose one of our design bundles, you receive a discount of 10%, 15%, or 20%, depending on the bundle. This offers comprehensive solutions at a reduced rate compared to purchasing individual services. Additionally, if you add any services to a bundle, you'll receive the same bundle discount on the added services.
Tiered Discount: For larger projects or ongoing collaborations, we offer tiered discounts based on the scope and volume of services. The more you invest, the greater the discount you receive.

For more details, visit our Services page.

Can I request revisions?

Yes, you can provide feedback and request changes to the 3 initial drafts.

What happens if none of the drafts are aligned with my taste? Is there a Money Back policy?

If none of the 3 drafts align with your taste, we provide a fourth draft at no additional cost. If this also doesn’t meet your expectations, the project will be terminated, and your advance payment will be fully refunded under our Money Back Policy.

For more details, refer to our General Terms and Conditions.

What file formats will I receive?

Final designs are delivered in their original source formats, allowing full customization and compatibility with various applications.

How do you ensure the design aligns with my brand?

Our design brief captures details like your brand’s mission, values, target audience, and aesthetic preferences. This ensures the visual identity reflects your brand’s essence and goals. To understand how we tailor designs, refer to the Brand Visual Identity Design Brief.

What happens if I need the project completed faster?

We offer an expedited timeline option at an additional cost, subject to availability and agreement. For more information, see the General Terms and Conditions.

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